We take your privacy very seriously. Below you will find our policy.
Effective Date: March 4 2019
Last Updated Date: January 1 2021
Streamlytics is an analytics and data science company focused on building deep data science around what is being watched and listened to on streaming media platforms. We focus on entertainment domains such as music, movies, TV and more. We help our Customers and Users in a variety of ways including but not limited to:
Our business is based on providing services to our Customers related to two major categories of data: (a) title attribute data and, (b) media consumption data. Title attribute data pertains to the metadata surrounding any single piece of media, for instance, the genres of a particular music artist or the correlation between films of an actress. Media consumption data provides anonymized probabilistic correlations regarding user preferences given an input request, (“Input Request”). Input requests are generally defined as a single criteria ( actor and genre) or a combination of criteria (actor + genre + streaming platform) , in order to get user consumption data in return. For instance, for an actress, actor, or artist, here are the most popular and related songs, films, and TV shows across streaming platforms as well as associated demographic data of the audience.
“Customers” means anyone who uses Streamlytics’s Insights Pro platform, API, and/or Services and includes tech companies, fortune-500 brands, websites, and individual developers.
“Partners” are third-parties (e.g., publishers, media outlets, or content producers) where Streamlytics may provide data used to either defne product enhancements or distribute insights derived from anonymous data sets to the general public; some of our Partners are also Customers of Streamlytics;
“Users” are indivudals with a registered account who visit Streamlytics’s website or any website that links to this policy (“Site”) or use Streamlytics’s consumer apps provide data to Streamlytics to power the Services used by Streamlytics’s Customers, and includes parties that use Streamlytics’s application programming interface (API) to collect information; some of our Users are also Customers of Streamlytics.
Depending on your relationship with Streamlytics, you may fall into more than one of the above categories.
Here are some basic definitions used within:
“Access Keys” means the confidential security keys provided by Streamlytics to Company for Company’s use of the Streamlytics API.
“Company Application” means the software application(s), website(s) or other interface(s) developed, owned or operated by Company to interact with the Streamlytics API.
“Company Trademark(s)” means all names, trade names, trademarks, service marks, domain names and logos owned by Company and used by Company in connection with Company’s products and services.
“Input Request” means any single input request which is passed from the Company Application(s) or platform user to Streamlytics databases via the Streamlytics API or Streamlytics Insights Pro Dashboard routes. Input request types include individual names as well as title attributes (i.e. a Movie, Music Artist or Actress)
“Streamlytics API” means Streamlytics’s application program interface(s) and any associated documentation.
“Streamlytics Output” means all of the correlative inferences and title level data stored in and/or retrieved from Streamlytics databases, including personalized recommendations.
“Streamlytics Software” means Streamlytics’s personal recommendation service, consumer facing applications, or analytic dashboards; as provided through Streamlytics’s website(s), mobile application(s), and API, and any modified versions, upgrades, and associated documentation.
“Streamlytics Trademark(s)” means all names, trade names, trademarks, service marks, domain names, and logos owned by Streamlytics.
As a Data Processor Streamlytics Inc. is required to process data in strict accordance with the instructions provided by the Data Controller, the Company (“Controller). Our use of the data is strictly limited and our role is to act only as directed by the Controller. Streamlytics processes no Personally Identifiable Information (PII) from users, and does not accept PII through Streamlytics’s API calls and data requests. Streamlytics further requests that all customers sending Input Data through the API should be pre-anonymized as prescribed by Article 6 of the GDPR such that Streamlytics has no ability to connect such identifiers back to any of the personal data held by our users about that individual. Thus, when our customers transmit an anonymous identifier to the Streamlytics Inc. personalization service, it is doing so in a manner that prevents Streamlytics Inc. from having any ability to know who the user is.
Therefore the only class of data that Streamlytics receives is title based and general attribute and demographic based data. For instance, an array of music artists and an actress as input request to receive Streamlytics output.
Streamlytics uses various categories of Input Data as described below to power our Services:
Entity Arrays: When a request is made through Streamlytics’s API that passes an entity array through in order to receive Streamlytics output, Streamlytics reserves the right to learn from the associations between the entities. For instance, if a request is made that passes along 1 music artists (A), 1 actress,(B) a genre (C) and a streaming platform (D), Streamlytics will incorporate these anonymized vertices into our machine learning models in order to draw associations between A,B,C,D and further refine future Streamlytics Output.
Metadata: When Streamlytics procures data related to entity metadata, for instance the genre and director of a film, or the number of streams of a music artist by platform, this content-based data is used to refine Streamlytics’s association between entities and help inform future output.
Streamlytics does not collect PII, and thus only processes anonymized entity arrays and attribute metadata. Streamlytics does not share individual arrays or clusters or share user level information with any other customers, Streamlytics only provides Streamlytics Output which is generalized probabilistic inferences based on the sum total of Streamlytics’s AI efforts.
However, Streamlytics will disclose such anonymized arrays if it believes that such action is necessary to comply with applicable laws or regulatory investigations, or to respond to a court order, judicial or other government subpoena, warrant, or law.
If Streamlytics is acquired by or merged with a third-party entity or is potentially going to be acquired by or merged with a third-party entity, in any partial or total sale of assets including in the event of bankruptcy, or in any other corporate change, Streamlytics may transfer or assign the User Data and Customer Data as part of that actual or potential merger, acquisition, sale, or other change of control (or in connection with related due diligence).
If you provide your email address to Streamlytics and opt-in to receiving messages from us, we may use the email address to communicate with you. If you no longer want to receive promotional emails, please follow the unsubscribe instructions within the email.
Streamlytics collects User information when Users visit our Site(s) or use Streamlytics’s apps, and the information collected varies depending on the information relevant consent(s) provided by the User to Streamlytics. This is distinct from the “Input Request” provided for by sanctioned API relationships and customers (though “Users” may also fall into the customer class).
If a User registers for a Streamlytics User Account, Streamlytics collects contact information including name and email address for account maintenance purposes.
If a User contacts Streamlytics via the Site’s contact page, Streamlytics collects contact information including name and email address so that we may respond to the User’s inquiry.
Streamlytics may use email addresses for marketing (if the User has opted-in to receive marketing), notifying Users of major Site and Services updates, customer service communications, copyright infringement- or defamation-related communications, or to contact Users regarding any content that they have submitted to or downloaded from the Site or Services. If you do not want to receive marketing emails, please follow the unsubscribe instructions.
If a User utilizes our Services via a Streamlytics User Account, Streamlytics also collects billing information as needed to collect payment from the User.
Streamlytics’s server logs also automatically collect User information such as Users’ IP addresses, pages on the Site accessed by Users, browser type and language, and the date and time of visits, which helps Streamlytics track use of the Site and understand trends.
Streamlytics also works with third-party service providers, such as Google Analytics, which collect information about which site the User came from and Users’ use of the Site and our Services. Data collected via Google Analytics may be connected to other data that Streamlytics has about its Users. These third-party service providers may use tools such as Cookies to provide their services. These technologies may be used to assist Streamlytics in offering the Site, such as managing the content on the Site and understanding how Users interact with the Site. To learn more about how Google Analytics collects and processes data and the choices Users may have to control these activities, please visit http://www.google.com/intl/en/policies/privacy/partners
*To review or update your contact or billing information maintained by Streamlytics, you can contact us via our contact form.
Streamlytics may retain the User information as follows:
Contact and billing information for: (a) non-marketing business relationship management related purposes for up to 18 months after the User’s last contact with us; (b) marketing purposes for as long as the User is opted-in to marketing messages; or, (c) for other business purposes (such as legal, accounting, or auditing) for such period as Streamlytics considers reasonably necessary. Analytics information: up to 26 months after User’s visit is logged for analytic purposes as described in the section
However, Streamlytics may retain User information beyond these time periods if required by law.
Streamlytics may disclose User information collected on the Site(s) in limited circumstances as described below:
Streamlytics will disclose personal information if it believes that such action is necessary to comply with applicable laws or regulatory investigations, or to respond to a court order, judicial or other government subpoena, warrant, or law enforcement request.
Streamlytics may share personal information with service providers that help it operate or improve the Services.
In the event that Streamlytics is acquired by or merged with a third-party entity or is potentially going to be acquired by or merged with a third-party entity, in any partial or total sale of assets including in the event of bankruptcy, or in any other corporate change, Streamlytics may transfer or assign the personal information as part of that actual or potential merger, acquisition, sale, or other change of control (including during due diligence of any such transaction).
Streamlytics may also disclose personal information: (a) with your consent; or (b) if it believes it will help to protect Streamlytics, its Customers, or any other person or third party, or to enforce any legal rights.
Users are not required to provide User information to Streamlytics; however, Users may not be able to use all features available on the Site(s) without providing some User information. For example, in order to create a Streamlytics User Account, we require Users to register.
Streamlytics uses reasonable physical, managerial, and technical safeguards to preserve the integrity and security of any and all personal information stored by Streamlytics, including but not limited to advanced encryption, co-location, and regular physical as well as cloud-based backups.
Streamlytics does not knowingly collect personal information from children under 13 years old or from websites or online services directed to children under 13 years old. Users should not create Streamlytics accounts unless they are legally old enough to form a binding contract and in any case are 13 years of age or older. In the unlikely event that you are the parent or legal guardian of a child under 13 who has registered with the Site or Services, please contact Streamlytics to have your child’s personal information deleted.
For international Users visiting the Site, please note that any information submitted on the Site will be processed in the United States for use by Streamlytics and its affiliates for any of the purposes described herein. In addition, because Streamlytics operates globally, it may make information it gathers available to worldwide business units and affiliates. As a result, your personal information may be subject to privacy laws that differ from those in your country of residence which may provide you with fewer legal rights in relation to your personal information.
By providing and/or using any data on the Site or through Streamlytics’s Services, individuals hereby expressly consent to such transfers of data to the United States or other countries.
If you are an international User from the European Economic Area (“EEA”) or Switzerland, please read the remainder of this section on International visitors for more information.
a. E.U.-U.S. Privacy Shield and Swiss-U.S. Privacy Shield.
Streamlytics complies with the E.U.-U.S. and Swiss-U.S. Privacy Shield Frameworks as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data from EEA member countries and Switzerland. Streamlytics has certified that it adheres to the Privacy Shield Principles of Notice; Choice; Accountability for Onward Transfer; Security; Data Integrity and Purpose Limitation; Access; and Recourse, Enforcement and Liability.
If you are a resident of the EEA or Switzerland, you have the right to access the personal data that Streamlytics maintains about you, and you may be able to correct or amend that information if it is inaccurate or has been processed in violation of the Privacy Shield Principles, to the extent allowed by law. To exercise this right, please contact us at the email or address provided at Streamlytics contact information.
Streamlytics is accountable for information that it receives under the Privacy Shield and subsequently transfers to a third party. In particular, Streamlytics is responsible under the Privacy Shield Principles if third-party controllers to whom it transfers information or third-party processors it engages to process this information on its behalf do so in a manner inconsistent with the Principles.
Streamlytics is subject to the investigatory and enforcement powers of the United States Federal Trade Commission,
b. What is the legal basis on which Streamlytics relies to process User information?
On most occasions, Streamlytics may process User information with the individual’s consent (e.g., when a User agrees that Streamlytics may place Cookies or process information that the User submits on our Site(s) for specified purposes).
On other occasions, Streamlytics may process User information when Streamlytics needs to do this to fulfil a contract (for example, for billing purposes) or where Streamlytics is required to do this by law.
If necessary, Streamlytics may also process a User’s information when it is in Streamlytics’s legitimate interests to do this and when these interests are not overridden by the individual’s data protection rights.
c. Who is responsible for User information?
Streamlytics, Inc. is the data controller of personal data submitted on our Site(s).
If you have any questions or comments please contact Streamlytics at the contact details set out in Streamlytics contact information.
e. Your rights.
You may ask Streamlytics for a copy of your information to correct it, erase it, and to transfer it to other organizations at your request. You also have rights to object to some processing and, where Streamlytics has asked for your consent to process your data, to withdraw this consent. Streamlytics will only send marketing to you if you have indicated that you wish to receive marketing information from us. In addition, you have rights to object to direct marketing at any time. Where Streamlytics processes your data because Streamlytics has a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations – for example, where Streamlytics can demonstrate that it has a legal requirement to process your data.
Streamlytics’s Site may include links to other websites, apps, and services whose privacy practices may differ from Streamlytics’s practices. Information collected by those companies is governed by their own privacy policies or statements.
Streamlytics’s Site may offer a publicly accessible blog and/or a support forum. Any information provided in any such areas may be read, collected, and used by others including the general public.
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